Snap Your Way In
Tennessee transplant Garth Brooks was about to become the only artist in history to have seven diamond albums. (One diamond = 10 million albums sold.) More than The Beatles, Elvis, Led Zeppelin … anyone. And all seven albums were recorded in Tennessee.
So we turned this historic moment into a huge celebration with an official award ceremony for Garth and a free concert for him to thank his fans. The catch? Following Tennessee’s new Snapchat channel would be the only way to get in.
The day the New York Times ad came out, I confused the barista at my hotel by buying a stack of 15 newspapers.